Automotive Sound Experts

Creating a sound identity for the all-electric G580 required reimagining the iconic G-Class audio experience for a new era. We collaborated closely with the development team, guiding the sound design process from initial concept through to final series integration. Using our proprietary EVx sound design solution, we crafted G-ROAR — a sound identity that embodies the rugged character of the G-Class while seamlessly adapting to its new electric powertrain.

The G-ROAR sound package features both interior and exterior sounds, along with custom alerts and event sounds, each meticulously crafted to create a cohesive and immersive auditory experience. The wide praise by the automotive press highlights the success of our approach.

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The HypersonX Wheel for the BMW Vision Neue Klasse X concept car revolutionizes the in-car sound experience by allowing users to personalize their interior driving sound in real-time. Our team spearheaded the prototype stage of this groundbreaking feature, managing DSP development, UX/UI concepts, and the design of the various driving sounds.

With the HypersonX Wheel, drivers can seamlessly blend between sound modes like Calm, Free, Expressive, and Agile, creating a truly personalized driving experience. This innovation is only one result of years of in-house research conducted with the BMW Group, showcasing the potential of our collaboration to push the boundaries of sound design in automotive environments.

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How do you redefine the sound for a brand which is entirely built upon the iconic thunder of its combustion engine? This was exactly the challenge we faced when designing the sound for the first mass-produced, fully electric vehicle of legendary German high-performance brand Mercedes-AMG.

Over a 6-month period, we painstakingly crafted a highly dynamic and multi-layered interior and exterior driving sound from scratch for the luxury EQS model. By merging progressive electrical components with cues taken from the rumble of a v8 engine, we managed to create a dark and powerful sonic identity which is somehow familiar, yet completely distinct and ready for the future.

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This outspoken British brand with a long heritage was in need of an upgrade to its sonic identity in and around the car. In a particularly joyous and creative process, which spanned anything from recording professional vocalists, a wide array of exotic musical instruments, and even pioneering completely new synthesis techniques, we found a unique new voice for this iconic brand.

Our work encompassed the design of a complete family of UX sounds including startup, various kinds of warnings, parking, charging, driving mode changes and many more, as well as foundational work on interior and exterior driving sounds (AVAS).

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How can we take automotive sound to the next level? By literally adding a whole other dimension. In collaboration with icon incar's Typ.1 we developed a driving simulator prototype, which explored how meaningful haptic feedback can enhance the driving experience. A multitude of individually controllable haptic actuators were meticulously placed into a driver’s seat, seat belt, and pedal set. Additionally, a custom software framework was written to translate sound into haptics, allowing precise, real-time mapping of both intensity and positioning.

Multiple scenarios were brought to life, including custom driving sounds, safety features, haptic music and even unique massage patterns, complete with in-house composed relaxation music.

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Why wait for the future when you can actively create it yourself? With this attitude we founded an internal research and development team back in 2019 and have been shaping the future of electric driving sound ever since.

This ongoing hands-on research project explores how we can use artificial intelligence to adapt driving and UX sounds in real-time, to create relevant, personalized driving experiences for electric vehicles. Ready to experience a glimpse into the future? Strap in and take a ride in our groundbreaking sound concept car.

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