Automotive Sound Experts

for EV Driving Sounds, AVAS Sound Design, UX/UI Sounds and Audio Software Solutions

We create exceptional audible user experiences - with the most dynamic and engaging driving sounds for electric vehicles, premium UX/UI sounds and groundbreaking software solutions.
It's our passion for great sound that drives us.

  • BMW Logo
  • BMW M Logo
  • MINI Logo
  • Rolls Royce Logo
  • Mercedes Logo
  • AMG Logo
  • Tesla Logo
  • Toyota Logo
  • Hyundai Logo
  • Subaru Logo
  • MAN Logo
  • Peterbilt Logo
  • Kenworth Logo
  • DAF Logo
  • KTM Logo
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Driving The Future

Our Products

What we offer

Our Services

Who we are

About Us

As a diverse team of sound designers and audio software developers, we are united by a common belief in the emotional power of sound. Sound can move, thrill, delight, and even bring you to tears. And with the rise of electric cars the opportunities and challenges for experience driven audio have only increased. Whether it is to warn, inform, excite, or remind, sound plays an increasingly pivotal role in the automotive user experience.

Our team of experts can help you to harness the power of sound for your automotive brand, whether as a basic chime or a fully interactive and immersive sonic experience. We believe in close, personal collaboration with our clients and bring ideas to life fast by combining rapid prototyping and a design driven, iterative approach. Ultimately, our goal is always the same: to provide exceptional and meaningful audible user experiences.

Learn more about Impulse Audio Lab

Standout Examples

Customer Cases

  • Mercedes B enz G580
    Mercedes Logo
  • BMW Vision Neue Klasse X - HypersonX Wheel
    BMW Logo
  • Mercedes AMG EQS
    AMG Logo
  • MINI Electric
    MINI Logo
  • Typ.1 Haptic Driving Seat
    Icon Incar Logo
  • Intelligent Driving Sounds
  • G-ROAR - GIVING A VOICE TO THE ELECTRIC MERCEDES G580

    Creating a sound identity for the all-electric G580 required reimagining the iconic G-Class audio experience for a new era. We collaborated closely with the development team, guiding the sound design process from initial concept through to final series integration. Using our proprietary EVx sound design solution, we crafted G-ROAR — a sound identity that embodies the rugged character of the G-Class while seamlessly adapting to its new electric powertrain.

    The G-ROAR sound package features both interior and exterior sounds, along with custom alerts and event sounds, each meticulously crafted to create a cohesive and immersive auditory experience. The wide praise by the automotive press highlights the success of our approach.

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  • BMW VISION NEUE KLASSE X - HYPERSONX WHEEL

    The HypersonX Wheel for the BMW Vision Neue Klasse X concept car revolutionizes the in-car sound experience by allowing users to personalize their interior driving sound in real-time. Our team spearheaded the prototype stage of this groundbreaking feature, managing DSP development, UX/UI concepts, and the design of the various driving sounds.

    With the HypersonX Wheel, drivers can seamlessly blend between sound modes like Calm, Free, Expressive, and Agile, creating a truly personalized driving experience. This innovation is only one result of years of in-house research conducted with the BMW Group, showcasing the potential of our collaboration to push the boundaries of sound design in automotive environments.

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  • EV DRIVING SOUND FOR MERCEDES-AMG EQS

    How do you redefine the sound for a brand which is entirely built upon the iconic thunder of its combustion engine? This was exactly the challenge we faced when designing the sound for the first mass-produced, fully electric vehicle of legendary German high-performance brand Mercedes-AMG.

    Over a 6-month period, we painstakingly crafted a highly dynamic and multi-layered interior and exterior driving sound from scratch for the luxury EQS model. By merging progressive electrical components with cues taken from the rumble of a v8 engine, we managed to create a dark and powerful sonic identity which is somehow familiar, yet completely distinct and ready for the future.

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  • NEW SONIC IDENITY FOR MINI ELECTRIC

    This outspoken British brand with a long heritage was in need of an upgrade to its sonic identity in and around the car. In a particularly joyous and creative process, which spanned anything from recording professional vocalists, a wide array of exotic musical instruments, and even pioneering completely new synthesis techniques, we found a unique new voice for this iconic brand.

    Our work encompassed the design of a complete family of UX sounds including startup, various kinds of warnings, parking, charging, driving mode changes and many more, as well as foundational work on interior and exterior driving sounds (AVAS).

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  • TYP.1 - ADDING HAPTICS TO THE DRIVING EXPERIENCE

    How can we take automotive sound to the next level? By literally adding a whole other dimension. In collaboration with icon incar's Typ.1 we developed a driving simulator prototype, which explored how meaningful haptic feedback can enhance the driving experience. A multitude of individually controllable haptic actuators were meticulously placed into a driver’s seat, seat belt, and pedal set. Additionally, a custom software framework was written to translate sound into haptics, allowing precise, real-time mapping of both intensity and positioning.

    Multiple scenarios were brought to life, including custom driving sounds, safety features, haptic music and even unique massage patterns, complete with in-house composed relaxation music.

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  • IN-HOUSE RESEARCH: INTELLIGENT DRIVING SOUNDS

    Why wait for the future when you can actively create it yourself? With this attitude we founded an internal research and development team back in 2019 and have been shaping the future of electric driving sound ever since.

    This ongoing hands-on research project explores how we can use artificial intelligence to adapt driving and UX sounds in real-time, to create relevant, personalized driving experiences for electric vehicles. Ready to experience a glimpse into the future? Strap in and take a ride in our groundbreaking sound concept car.

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